The Effects of Country-of-Origin in Manufacture Ability, Brand Awareness, and Prizes Awareness on Consumer’s Perceived Quality.

碩士 === 實踐大學 === 企業管理研究所 === 91 === “Country-of-Origin in Manufacture Ability, Brand Awareness, and Prizes Awareness” are important for Consumer perceived quality. This Factor can effects customer’s perceived quality. Otherwise, a well-known brand or prizes of product can get higher perceived quality...

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Bibliographic Details
Main Authors: jason jean, 簡志成
Other Authors: 王又鵬
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/93579246143330754108