The Research on Developing The Reputation Scale
碩士 === 實踐大學 === 企業管理研究所 === 91 === Reputation is a critical factor in consumer purchasing decision. That is to say the good or bad reputation effects consumer purchasing behavior. Thus, reputation is very important for corporation. Previous studies of reputation failed to establish...
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| Format: | Others |
| Language: | zh-TW |
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2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72909502561603797483 |