The Humanized Expression from the Perspective of Advertisement- Case Study of Three Leading Mobile Phone Compamies

碩士 === 靜宜大學 === 企業管理研究所 === 91 === Following the evolution of technology and the change of ages, manufacturer design the product from the physical point to the point of humanity. So many humanized products are appeared in the market. The humanized means “Following and Suiting the needs of the custom...

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Bibliographic Details
Main Authors: Wan-ru Wei, 魏宛如
Other Authors: Ding-Yu Chan
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/45759678744547277820