Alliance and Inter-alliance Resources, Coopetition and Performance --- A Case Study of Sinon Co. in the Supermarket Industry
碩士 === 靜宜大學 === 企業管理研究所 === 91 === As the proliferation of strategic alliances, coopetition strategy became an inevitable trend in supermarket industry. Facing with enormous and dramatic changes such as entering into WTO, the expansion of hypermarkets chains and traditional markets, firms in superma...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/98334586125988533668 |