A Study on the Viewing Motivation and theViewing Gratification of TV Cooking Show Viewers in Taipei
碩士 === 中國文化大學 === 生活應用科學研究所碩士在職專班 === 91 === Today, not only is television one of the most widely accepted mass media but also watching TV has become a leisure activity in Taiwan (Directorate General of Budget Accounting and Statistics Executive Yuan, R.O.C, 2001). In order to satisfy the needs of t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74106090375526896534 |