The Research of Organization Citizenship Behavior、Trust and Brand Equity

碩士 === 中國文化大學 === 國際企業管理研究所 === 91 === The purpose of this research is to explore in relations to organizational citizenship behavior, trust and brand equity. In accordance with the quotations of secondary bibliography and the rules of logical, it is necessary to clarify the further connections of a...

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Bibliographic Details
Main Authors: Jui-Tsun Chen, 陳瑞村
Other Authors: Bint-Sann Yang
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/39716568998205583453