The Effect of International Strategic Alliances on Consumer''s Perception of Product
博士 === 中國文化大學 === 國際企業管理研究所 === 91 === This study explores the effect of international strategic alliances on consumer''s perception of product. Base of the perception theory, the study discuss the special phe-nomenon of strategic alliance product from the view of consumer. The...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65998895097974722823 |