Word-of─Mouth of Purchase Decision of Consumer─ The example of infant formula in the drug store channel
碩士 === 國立臺灣科技大學 === 管理研究所 === 91 === Word-of-mouth communication means the oral communication, the procedure of receiver and sender to talk about the brand, product or service. When the consumer purchasing, there is some factor effect their decision of the brand selection. The sender has negative in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95476271446931953745 |