Study of the Trend of Internationalization Arising in Taiwan’s Chain-store Franchise System and Their Adjustments in the Modes of Operation Adapted for the Foreign Markets
碩士 === 國立臺灣大學 === 國際企業學研究所 === 91 === THESIS ABSTRACT Taiwan’s chain-store franchise system is now going through the second stage of internationalization. Differing from the previous wave where the first stage of internationalization took form as established foreign brands entered the Ta...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13001559957979424416 |