Customization Brand Choice Model in Database Marketing
碩士 === 國立臺灣大學 === 國際企業學研究所 === 91 === Because of the varieties of customers’ demand, the businesses no longer face a homogeneous market. So the thinking of customized marketing is emphasized. At the same time, the businesses all try their best to understand the customers so that they can maintain lo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14117716670587817788 |