THE EXPLORATORY STUDY OF DIGITAL MARKETING
博士 === 國立臺灣大學 === 商學研究所 === 91 === At the dawn of 21st century, Internet and electronic commerce are becoming pervasive. It is found that the structure and functions of marketing channels changed drastically. The typical examples have been seen in the high digital-intensity products and services ind...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49285886699099060572 |