The Influential Paths of Music Attributes to Advertising Effects under Different Involvement Situation
碩士 === 國立臺灣大學 === 商學研究所 === 91 === Advertising strategy, one of the key components in marketing mix, is evolving with the changing society and technology development. In the various factors which have influences on the advertising effect, background music, in particular, almost dominates the feeling...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74833711087105533226 |