The effects of loyalty program threshold, willingness to share, guilt on consumers’ preferences toward reward choices
碩士 === 國立臺灣大學 === 商學研究所 === 91 === Loyalty program has become the most popular and wildly used marketing tool. The major goal of loyalty program is to retain customers and motivate consumptions. In addition, it hopes to build long-term customers’ loyalty. Although loyalty programs have been used ext...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/43066753722039024662 |