國營事業危機管理之媒體溝通策略－以假米酒事件為例
碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 91 === Abstract Owing to bad crisis management , a lot of damage would had been done to either image of industry or a great threat for entertainment survival. On the other side, a crisis might be a turning point that could not only remold a superior imag...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50206165196518541420 |