Market Research and Brand Management on Consumer Products---Empirical Analysis on 100% Juice
碩士 === 國立臺北大學 === 合作經濟學系 === 91 === With the customer-oriented market, brand strategy is the best way to create competition advantage for enterprises. To accumulate brand equity must depend on many ways of management. Once the brand is managed properly, obvious brand extension effect will be obtaine...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60435261336533465501 |