THE STUDY OF MARKETING STRATEGIES FOR DOMESTIC BANKS IN INTRODUCING SMART CARD
碩士 === 國立臺北大學 === 企業管理學系 === 91 === Along with the advanced technology and driven by the international card issuance associations, together with the request for security of transactions from government and financial institutions, the domestic banks are accelerating in the application of IC Smart Car...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50322843098760857928 |