The research of the relationship of marketing strategy, brand equity and repurchasing--Taipei and Shanhai cusmetics market
碩士 === 國立臺北大學 === 企業管理學系 === 91 === Nowadays, there is keen competition in the cosmetic field. The competition of price and promotion strategy no longer works upon consumers. Thus, this research expect to realize that is it possible to enhace brand equity through the manipulation of marketing strate...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76896311216361659827 |