The Impact on NIKE’s Brand Equity of
碩士 === 國立臺灣師範大學 === 運動休閒與管理研究所 === 91 === In order to understand the sponsorship influences to NIKE’s Brand Equity in sponsoring the event of High-school Basketball League (HBL). The purposes of this study were: 1. To understand that how the sponsorship influences NIKE’s Brand...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/26129549351078669061 |