A CASE STUDY ON THE CONSUMER BEHAVIOR OF MEMBERSHIP FOR THE HEALTH CLUB

碩士 === 國立臺灣體育學院 === 體育研究所 === 91 === Abstract  The primary purpose of this paper is to explore healthy needs of club members, properties of population statistics, and consumption strategies, behavior, as well as properties. In addition, the paper takes life style and degree of satisfaction as criter...

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Bibliographic Details
Main Authors: Chuan-Yuan Chen, 陳泉源
Other Authors: wan-tran, huang
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/76722222916738357731