The influence of product price and complexity on online purchasing decision
碩士 === 國立中山大學 === 資訊管理學系研究所 === 91 === Consumer decision behavior has been an interesting research topic for researchers and marketing people. While E-Commerce websites and online self-service are becoming more and more popular, it is important to understand how to support consumer in their online s...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58025356714084186177 |