A Study of Applying Framing Theory on Electronic Bargaining
碩士 === 國立中山大學 === 資訊管理學系研究所 === 91 === In daily negotiation, decision maker often affected to change the evalution of negotiation results by the offers which the opponent brought up in either positive or negative description. This is what the negotiation researcher callled “framing effect”. Framing...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2003
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Online Access: | http://ndltd.ncl.edu.tw/handle/00962670462821424689 |