A Study of Applying Framing Theory on Electronic Bargaining

碩士 === 國立中山大學 === 資訊管理學系研究所 === 91 === In daily negotiation, decision maker often affected to change the evalution of negotiation results by the offers which the opponent brought up in either positive or negative description. This is what the negotiation researcher callled “framing effect”. Framing...

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Bibliographic Details
Main Authors: Yung-Da Chen, 陳勇達
Other Authors: Hsin-Hui Lin
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/00962670462821424689