The Study on Gap of Service Quality between Expectation and Perception Level in Coffee Chain Stores for College Students
碩士 === 國立屏東科技大學 === 企業管理系碩士班 === 91 === The purposes of this paper are to develop a service quality scale model and to discuss the gap of service quality between expectation and perception level in coffee chain stores. We modified the service quality scale model that is developed by Parasuraman, Zei...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55055005269654565720 |