A Study on the Association between Individual traits and Product Perception and Brand preference of Taiwanese Cigarette Consumer and Firm’s Customer Equity.
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 91 === Since liberalization of foreign cigarettes import to Taiwan in 1987, the market share of domestic-made cigarettes has been continuously declining in this country. This trend has posed a serious threat to the exclusive cigarette manufacturer in Taiwan -- the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78742091718990534579 |