A study for exploring how experiential marketingcan be used in department stores and retail industries:research on special promotion activities of Opening StoreCelebration/Mother’s Day at Taiwan Hanshin department store
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 91 === Department stores lead in Taiwanese retail business by contributing up to 30% of annual sales. However, facing economic depression and increasing competition, department store industry has been losing her profit margin due to price destruction and constant s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38196907538420865275 |