The Influence of Mixed Emotions on the Relationship Between Store Environment and Customer Value
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 91 === With the development of customer value, the importance of affect has been gradually proved by many marketing studies. Regarding the issue of affect, consumption emotions have been particularly discussing these few years. Many researches have confirmed t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28458155077517416529 |