Relationship Among Corporate Image, Encounter Satisfaction and Service Brand Equity─An Example of Auto Repair Industry

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 91 === Because of the wildly application of information-based technologies accompanied with globalization, a powerful force drives the world toward an e-era. No country can escape its possible influences. Since Taiwan’s accession to the WTO in 2002, in general all...

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Bibliographic Details
Main Authors: Jwo-Wen Den, 卓文典
Other Authors: Fu-Yung Kuan
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/79906081730877569616