The Effect of Product Common Contributes on Consumer''s Brand choice
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 91 === The information of product contribute is one of the factors will affect the evaluation and buying-decision made by consumers. The issue of contribute has been widely discussed. In the past, the application of product contribute in consumer behaviors mostly f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09410147939022753644 |