A study of the relationship among motives, partner selection, managerial behavior and performance of issuing co-brander card between retail and bank
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 91 === With the burning competition of global industry, hence strategic alliances become the one of many operating style. This study is to understand the relationship among motives, partner selection, managerial behavior and performance in retail. Retail of issui...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41516638146354998610 |