A Survey of the Proficiency of the Knowledgefor Earthquake Insurance

碩士 === 國立高雄第一科技大學 === 風險管理與保險所 === 91 === The purchase rate has been very low since an earthquake policy was issued. Thus we investigate consumers buying behavior and the proficiency of basic knowledge of earthquake insurances, and survey 339 church members and bank employees. Based on Kotler’s t...

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Bibliographic Details
Main Authors: Shih-Ching Chen, 陳詩晴
Other Authors: Hsien-Chueh Peter Yang
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/38854972796048962195