A STUDY ON MARKET SEGMENTATION AND CUSTOMER SATISFACTION OF ON-LINE ACCOMMODATION RESERVATION

碩士 === 南華大學 === 旅遊事業管理學研究所 === 91 ===   This study aims to segment the market of on-line accommodation reservation based on the expected service function, and to investigate the customer satisfaction relationship model. The main findings include (1) ‘product comparison via internet’, ‘convenient usa...

Full description

Bibliographic Details
Main Authors: Ming-chuen Liu, 呂明純
Other Authors: Cfing-fu Chen
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/61989614687475758858