A STUDY ON MARKET SEGMENTATION AND CUSTOMER SATISFACTION OF ON-LINE ACCOMMODATION RESERVATION
碩士 === 南華大學 === 旅遊事業管理學研究所 === 91 === This study aims to segment the market of on-line accommodation reservation based on the expected service function, and to investigate the customer satisfaction relationship model. The main findings include (1) ‘product comparison via internet’, ‘convenient usa...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2003
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Online Access: | http://ndltd.ncl.edu.tw/handle/61989614687475758858 |