Research on Corporate Philanthropy for The Department Stores in Taiwan

碩士 === 南華大學 === 非營利事業管理研究所 === 91 ===   Corporate philanthropy marketing has now been the best way to create charitable appearance of many companies. For example, the help from companies during the Ji-Ji big earthquake still highly praised by the common peoples. However, the companies not only shoul...

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Bibliographic Details
Main Authors: Yi-hui Lu, 呂怡慧
Other Authors: Hsien-Chao Leu
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/82116523343485105250