THE EXTERNAL ENVIRONMENTAL FACTORS INFLUENCING ON THE BUSINESS STRATEGY OF THE BOOK PUBLISHING INDUSTRY
碩士 === 南華大學 === 出版學研究所 === 91 === The purpose of this study was to investigate the external environmental factors influence on the business strategy of the book publishing industry. Research structure base on the theory model of Ting-Chun Kuo（1979）, Ben-Yao Wang（1982）＆Chih-Ming Chen（1997）. The...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57110199137084554354 |