The Study of Electronic Catalog Marketing Implements in the Retailing Commerce

碩士 === 國防管理學院 === 資源管理研究所 === 91 === With the changing of market, public marketing is no longer satisfied by customers with traditional ways. Personalized marketing is a new trend due to the change and need of market. Catalog thereby is a change from traditional form to electronic catalog in order t...

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Bibliographic Details
Main Authors: Yin-Ju Chen, 陳盈如
Other Authors: Shu-Hsien Liao
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/53481337002310550800