A Study on the antecedents and consequences of firm’s anti-counterfeiting strategies
碩士 === 國立東華大學 === 國際企業研究所 === 91 === The purpose of this exploratory study is aimed at exploring the antecedents and consequences of firm’s anti-counterfeiting strategies. In this study, the antecedents include firm size, capability of R&D, capability of marketing, brand awareness, and anti-coun...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97600144163706923189 |