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碩士 === 國立東華大學 === 企業管理學系 === 91 === Along with the change in buying behavior of consumers, the number of departmental stores has increased substantially. In order to increase sales amidst intense competition, these departmental stores have to entice the consumers to purchase goods more frequently. T...

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Bibliographic Details
Main Authors: Hsi-Hui Liu, 劉熙慧
Other Authors: Wen-Hai Chih
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/46512646353898927141