The Study on the Application of Psychological Analysis to the Cross-Selling Strategies of Banking Industry

碩士 === 國立東華大學 === 企業管理學系 === 91 === Over the past decade, researchers have increasingly studied how “relationship marketing” can improve customer loyalty and enhance organizational profits. More recently, under the dual impact of information revolution and the progress of media technology, the resea...

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Bibliographic Details
Main Authors: Li-Ping Chien, 簡麗萍
Other Authors: Wen-Hai Chih
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/53924346028513792446

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