The Study on the Application of Psychological Analysis to the Cross-Selling Strategies of Banking Industry
碩士 === 國立東華大學 === 企業管理學系 === 91 === Over the past decade, researchers have increasingly studied how “relationship marketing” can improve customer loyalty and enhance organizational profits. More recently, under the dual impact of information revolution and the progress of media technology, the resea...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53924346028513792446 |