The Relationship Among Firm’s Response Strategies, Persuasion Effects, and Brand Equity Regarding Negative Product Information
碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 91 === Abstract The purpose of this research is using persuasion effect to identify the relationship among negative product information, firm’s response strategies and brand equity .According to the discussion of related literature, this research divides n...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76832871306452978256 |