The Study on Application of Morgan and Hunt''s KMV Model in Banking''s Relationship Marketing

碩士 === 國立嘉義大學 === 管理研究所 === 91 === Based on the initial statistics of Directorate General Budget, Accounting and Statistics Executive Yuan, the proportion of service to GDP has a trend of expanding with the rise in economic level, which has reached 66.96% till 2001. Service industry has four charact...

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Bibliographic Details
Main Authors: Carol Hsieh, 謝孟欣
Other Authors: 蕭至惠
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/85639134040403473547