The Study of Customer Equity with Switching Costs
碩士 === 國立彰化師範大學 === 商業教育學系 === 91 === In previously switching costs related literatures, the scholars by the Microeconomics viewpoint to discuss switching costs made the price decision-making and the market share influence to the merchant. This paper wants to extend this concept, the atte...
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| Format: | Others |
| Language: | zh-TW |
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2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86360809526706708229 |