The study of 7-ELEVEn Lunch Box Marketing Strategy: A Consumer Survey
碩士 === 國立交通大學 === 管理科學學程碩士班 === 91 === This study analyses 7-ELEVEn lunch box marketing strategy with a consumer survey in Taiwan. Based on the structure of STP and 4C, we probe 7-ELEVEn lunch box in market segmentation, market targeting, market strength, consumer, commodity, communication and circu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15499033508490177548 |