Integrating Service Marketing Strategies for Process Equipment — A Case Study of IC fabrication Market in Taiwan
碩士 === 國立交通大學 === 管理科學系 === 91 === This article develops a case study based framework for formulating integrated service strategies for warranty end semiconductor process equipment in the industrial context by investigating the tendency of customer’s perception on the importance service a...
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| Format: | Others |
| Language: | en_US |
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2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49797061336153527536 |