A Study on the Purchasing Behavior and Market Segmentation of DVD-Video Player Consumers - A Case Study for Taipei District

碩士 === 國立交通大學 === 經營管理研究所 === 91 === Abstract Owing to information products evolving generation, Traditional media player have been displaced by DVD-Video Player. DVD-Video Player has become the fastest growth product among Consumer Electronics in the past years .However there is little r...

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Bibliographic Details
Main Author: 何維哲
Other Authors: 陳光華
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/62081439944796245939