Consumer Behavior on the Internet - An Empirical Study of i-Video
碩士 === 國立交通大學 === 經營管理研究所 === 91 === From the lesson of the dot com bubble in 1999, we have learned that the key to success in the internet market is the integration of the value chain and the understanding of consumer behaviors. The purpose of this research is to investigate consumers’ decision-mak...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20326180966082726648 |