A study of relationship between member''s satisfaction toward virtual community and consumer behavior

碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 91 === In the past years, Internet has changed human life and business model. Facing with violent competition, doing business via Internet may not make expected profit. Moreover, some survival businesses could only make profit by utilizing virtual communities. Accor...

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Bibliographic Details
Main Authors: Chun-Sheng Wu, 吳俊昇
Other Authors: Fu-Yen Tu
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/61363932597093544296