The study of new product preannouncement under the effect of involement factor and Involvement level
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 91 === This study tries to explore the relationship between buyers and suppliers with relationship marketing theory, when an enterprise carries out new product preannouncement behavior. We take “The effect of involvement factor－Involvement level－New product preannoun...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50142577287230836390 |