The Relationships between Personal Value, Product Attributes, Green Attitude and Green Consumer Behavior

碩士 === 國立成功大學 === 企業管理學系碩博士班 === 91 === The government authority makes efforts in green activities in recent years, and the green agitation is growing up, so that the number of green research increases. However, the studies of green consumer behavior are few. This study is in order to understand the...

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Bibliographic Details
Main Authors: Wen-Chun Peng, 彭雯君
Other Authors: Ming-Tien Tsai
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/08921661600080024088