The Influence of Brand and Advertising Cognition on Brand Switching Behavior
碩士 === 國立中興大學 === 行銷學系 === 91 === The Influence of Brand and Advertising Cognition on Brand Switching Behavior Abstract This study intends to analyze consumers’ brand switching intentions and how the cognition of brand and advertising affects the brand switching poss...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/46125870791193688930 |