Cultural Value, Consumption Value and Consumer Behavior ─ An Empirical Study on College Students'' Mobile Phone Purchasing Decisions in Taiwan and Mainland China

Cultural Value, Consumption Value and Consumer Behavior ─ An Empirical Study on College Students'' Mobile Phone Purchasing Decisions in Taiwan and Mainland China

碩士 === 國立中興大學 === 行銷學系 === 91 ===

Bibliographic Details
Main Authors: Hsin-ying, Wu, 吳欣穎
Other Authors: Hwang-Jaw Lee
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/61078237095635943870
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spelling ndltd-TW-091NCHU04020052015-10-13T17:02:17Z http://ndltd.ncl.edu.tw/handle/61078237095635943870 Cultural Value, Consumption Value and Consumer Behavior ─ An Empirical Study on College Students'' Mobile Phone Purchasing Decisions in Taiwan and Mainland China 文化價值、消費價值與消費者行為─以兩岸大學生手機購買決策為例 Hsin-ying, Wu 吳欣穎 碩士 國立中興大學 行銷學系 91 Hwang-Jaw Lee 李皇照 2003 學位論文 ; thesis 92 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立中興大學 === 行銷學系 === 91 ===
author2 Hwang-Jaw Lee
author_facet Hwang-Jaw Lee
Hsin-ying, Wu
吳欣穎
author Hsin-ying, Wu
吳欣穎
spellingShingle Hsin-ying, Wu
吳欣穎
Cultural Value, Consumption Value and Consumer Behavior ─ An Empirical Study on College Students'' Mobile Phone Purchasing Decisions in Taiwan and Mainland China
author_sort Hsin-ying, Wu
title Cultural Value, Consumption Value and Consumer Behavior ─ An Empirical Study on College Students'' Mobile Phone Purchasing Decisions in Taiwan and Mainland China
title_short Cultural Value, Consumption Value and Consumer Behavior ─ An Empirical Study on College Students'' Mobile Phone Purchasing Decisions in Taiwan and Mainland China
title_full Cultural Value, Consumption Value and Consumer Behavior ─ An Empirical Study on College Students'' Mobile Phone Purchasing Decisions in Taiwan and Mainland China
title_fullStr Cultural Value, Consumption Value and Consumer Behavior ─ An Empirical Study on College Students'' Mobile Phone Purchasing Decisions in Taiwan and Mainland China
title_full_unstemmed Cultural Value, Consumption Value and Consumer Behavior ─ An Empirical Study on College Students'' Mobile Phone Purchasing Decisions in Taiwan and Mainland China
title_sort cultural value, consumption value and consumer behavior ─ an empirical study on college students'' mobile phone purchasing decisions in taiwan and mainland china
publishDate 2003
url http://ndltd.ncl.edu.tw/handle/61078237095635943870
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