Cultural Value, Consumption Value and Consumer Behavior ─ An Empirical Study on College Students'' Mobile Phone Purchasing Decisions in Taiwan and Mainland China
碩士 === 國立中興大學 === 行銷學系 === 91 ===
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61078237095635943870 |